PRIVACY POLICY

2. INFORMATION WE COLLECT

We may collect information that you voluntarily provide when you use our Platform, including when you create an account, place an order, contact customer support, participate in promotions, submit reviews, or otherwise interact with us.

This information may include:

• Full name
• Email address
• Mobile/telephone number
• Billing address
• Shipping/delivery address
• City, State and PIN code
• Account information
• Order details
• Transaction details
• Product preferences
• Reviews and feedback
• Information provided through customer support
• Information submitted through forms, surveys, contests or promotions

3. AUTOMATICALLY COLLECTED INFORMATION

When you access our Platform, certain technical information may be collected automatically, including:

• IP address
• Browser type and version
• Device type
• Operating system
• Referring website
• Pages visited
• Products viewed
• Products added to cart or wishlist
• Date and time of visits
• Approximate location derived from IP address
• Website interaction information
• Technical and diagnostic information

We use this information to improve website performance, security, functionality and user experience.

4. HOW WE USE YOUR INFORMATION

We may use your information to:

• Process and fulfil orders
• Arrange delivery
• Process returns, refunds and replacements
• Send order confirmations
• Provide shipping and delivery updates
• Respond to customer support requests
• Manage user accounts
• Authenticate accounts
• Improve website functionality
• Personalise your shopping experience
• Analyse website traffic and usage
• Detect and prevent fraud
• Protect the security of our Platform
• Communicate important service-related information
• Send promotional communications where permitted
• Comply with applicable legal and regulatory requirements

5. MARKETING COMMUNICATIONS

Where permitted by applicable law, we may contact you through email, SMS, WhatsApp, telephone or other communication channels regarding:

• New products
• Offers and discounts
• Promotions
• Special campaigns
• Product recommendations
• Company announcements

You may opt out of promotional communications at any time. However, you may continue to receive essential service-related communications, including order confirmations, delivery notifications, account notices and security alerts.

6. COOKIES

Our Platform may use cookies and similar technologies to:

• Maintain your shopping cart
• Keep you signed in
• Remember preferences
• Improve website functionality
• Understand website usage
• Measure performance
• Improve security
• Personalise content and recommendations
• Support marketing activities where applicable

You may control cookies through your browser settings. Disabling certain cookies may affect some features of the Platform.

7. THIRD-PARTY SERVICE PROVIDERS

We may use trusted third-party service providers to help us operate our business, including providers for payment processing, shipping and logistics, website hosting, analytics, customer support, communication, marketing, security, fraud prevention, and technical infrastructure.

8. INFORMATION SHARING

We do not sell your personal information as a standalone commercial product.

We may share information where reasonably necessary with service providers, logistics partners, payment processors, technology providers and other business partners involved in providing services to you. We may also disclose information when required by law or to protect safety and security.

9. DATA SECURITY

We take reasonable technical, administrative and organisational measures to protect your information against unauthorised access, disclosure, misuse, alteration, loss or destruction. However, no electronic transmission or storage system can be guaranteed to be completely secure.

10. DATA RETENTION

We may retain your information for as long as reasonably necessary to provide our services, complete transactions, maintain records, resolve disputes, prevent fraud, and comply with legal obligations.

11. YOUR PRIVACY RIGHTS

Subject to applicable law, you may have the right to request access to personal information held about you, request correction of inaccurate information, request deletion, or opt out of promotional communications.

12. ACCOUNT CLOSURE

You may request closure or deletion of your account by contacting us at:

Email: bishal1875@hotmail.com | Phone: +91 9668319951

13. CHILDREN'S PRIVACY

Our Platform is not intended for individuals below 18 years of age to independently create accounts or enter into transactions where such activity is not legally permitted.

14. THIRD-PARTY WEBSITES

Our Platform may contain links to third-party websites. PRIMELINK E-COMMERCE PVT LTD is not responsible for the privacy practices, content or security of third-party websites.

15. ACCOUNT AND INFORMATION SECURITY

You are responsible for maintaining the confidentiality of your account credentials. Use a strong password, avoid sharing OTPs, and never disclose your CVV or banking PINs.

16. ACCURACY OF INFORMATION

You are responsible for ensuring that the information provided to us is accurate, complete and up to date.

17. POLICY UPDATES

We may update this Privacy Policy periodically to reflect changes in our services, technology, business practices or applicable laws.